Bake pure magic

We are Pure Food by Estee, a company on a mission to inspire healthy bakers to create magic in the kitchen - free from allergens and harmful chemicals.

BUILD YOUR OWN BUNDLE

COME BAKE WITH US

PURE IS BEST

Healthy Bakers are demanding ingredients that are free from harmful chemicals and allergens. They are putting their hearts into their baking - and it matters what ingredients they use.

PLANT POWERED GOODNESS

All of our colors come from all natural sources. We only use Radish, Beet, Spirulina, Potato and Turmeric. Given the recent news on chemical dyes - we believe strongly that no one should be ingesting them.

pure quality

All of our products are designed with quality in mind. Not only are they free from all major allergens such as gluten, dairy and nuts - they are also free from Lead and Harmful chemical dyes. Our chocolate is also the highest % of ethically sourced cocoa in the industry - Non GMO and Vegan Verified.

About Us

Founded in 2015 by Celebrity Baker Estee Kafra, we are Pure Food by Estee, a company on a mission to inspire healthy bakers to create magic in the kitchen - free from allergens and harmful chemicals.