Bake pure magic
We are Pure Food by Estee, a company on a mission to inspire healthy bakers to create magic in the kitchen - free from allergens and harmful chemicals.
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NEW IN STORE
Rainbow Confetti - 5 OZ - Single Bag
COME BAKE WITH US
PURE IS BEST
Healthy Bakers are demanding ingredients that are free from harmful chemicals and allergens. They are putting their hearts into their baking - and it matters what ingredients they use.
New + Trending
PLANT POWERED GOODNESS
All of our colors come from all natural sources. We only use Radish, Beet, Spirulina, Potato and Turmeric. Given the recent news on chemical dyes - we believe strongly that no one should be ingesting them.
ADD A DASH OF MAGIC
pure quality
All of our products are designed with quality in mind. Not only are they free from all major allergens such as gluten, dairy and nuts - they are also free from Lead and Harmful chemical dyes. Our chocolate is also the highest % of ethically sourced cocoa in the industry - Non GMO and Vegan Verified.
PLANT-BASED CHOCOLATE
About Us
Founded in 2015 by Celebrity Baker Estee Kafra, we are Pure Food by Estee, a company on a mission to inspire healthy bakers to create magic in the kitchen - free from allergens and harmful chemicals.
These are the best Sprinkles I have ever baked with. I can't believe they are all natural.
I realized how bad synthetic dyes were for my family. Never again! Only the best for my crew!
My son has a nut allergy. I am so glad I found Pure Food's products.
