about us

BAKE PURE MAGIC

iNSPIRED BY THE PAST

since 2015

Celebrity Baker and Cookbook Author Estee Kafra founded Pure Food in 2015 after her family and friends encouraged her to take her family recipes and passion for baking to the masses.

A DECADE OF MAGIC

INSPIRING BAKERS WORLD-WIDE FOR OVER 10 YEARS

Fueled by the love of food and the mission to inspire healthy bakers world-wide, Estee's products are now enjoyed all across North America, Europe and China.

Estee's chocolate chips are by far the best dairy free chocolate chips on the market. I won't use anything else.

John S.